strat·e·gy
/ˈstradəjē/
noun
the articulation of – and adherence to – a unique value proposition that answers the question: “Why would anyone do business with you over a competitor?”
Making Strategy Meaningful
Strategy is more than aspirations, vision & values, or a particular action or goal.
It requires the articulation of unique value proposition, a different set of activities that fit together, clear tradeoffs (saying no), and adherence - day in and day out.
“The essence of strategy is choosing what not to do .”
– Michael Porter
How to Work With Us
Strategy Articulation
Consulting
Strategy begins with a value proposition that is different from your competitors. If you’re currently competing to serve the same customers, AND meet the same needs, AND do so at the same relative cost as your competitors, you don’t have a strategy.
Strategy Adherence
Accountability
A perfectly articulated unique value proposition that sits on a shelf and collects dust is worth $0.
Daily adherence to your strategy is where change happens. That’s where we come in as an unbiased third party to hold you accountable, but only if you’re ready to work for it.
Speaking &
Workshops
The more of your team is bought in to your strategy, the more potent it will be. We’ve worked with dozens of companies from the fortune 500 list to nonprofits, and everything in between. Our niche strategy expertise is not a secret, and we’d love to share it with you.